The 2023 Solheim Cup welcomes Cube Partnership
The sports retail experts will manage the retail and merchandise programme of the event
Cube Partnership has just been announced as Proud Supporter of The 2023 Solheim Cup, the world-renowned biennial event contested by teams representing Europe and United States that will be held for the very first time on Spanish soil at Finca Cortesín (Costa del Sol, Andalucía) from September 18-24, 2023. Cube Partnership has been chosen by the 2023 Solheim Cup promoters as its e-commerce and retail partner due to Cube’s commitment to innovation, collaboration and partnership and the company’s extensive experience with prestigious global events and brands.
Headed by the Spaniard Javier Espejo, Cube’s Business Director, the comprehensive omni-channel partnership will see Cube create, manage and deliver all aspects of the retail and merchandise programme, including the onsite retail at Finca Cortesin during the 2023 Solheim Cup, a Europe-wide licensing programme, premium services for sponsors and an official online store launching in August this year, managed in-house using Cube Partnership’s innovative e-commerce platform. In addition, Cube will design specific own-label collections to bolster the product offer for consumers.
Cube Partnership is an expert sports retail, e-commerce, licensing and merchandise business which works with international sports events and brands including The Rugby League World Cup 2021, Birmingham 2022 Commonwealth Games, Aston Martin Cognizant Formula 1 team and Ospreys Rugby.
Part of Cube International, a group of companies which has established a reputation for bringing game-changing concepts to the international sport, event, retail, e-commerce and modular building sectors, Cube Partnership is well known in the sports industry for maximising revenue streams, delivering a world-class fan experience and nurturing its partners’ brands.
Andy Bough, Cube International’s Commercial Director said: “We are delighted to have secured another prestigious global sporting event partnership. The Solheim Cup is one of the world’s most esteemed international sporting properties and the pinnacle of women’s golf. This partnership is another example of our vision to deliver unique, innovative and collaborative retail partnerships, and of our commitment to champion women’s sport. We are looking forward to bringing all the experience and expertise of the Cube Partnership team to tell the story of the 2023 Solheim Cup and to deliver a world class merchandise and retail experience to fans in Spain and around the globe.”
Alicia Garrido, Executive Director of Deporte & Business, said: “Cube Partnership invaluable expertise will guide us and provide the best products to customers and Solheim Cup fans all over the world. We are extremely excited to see what this partnership brings to the 2023 Solheim Cup, since e-commerce and retail are key in prime international events and the Finca Cortesín tournament will be a momentous occasion for women’s sport and will surely leave an indelible mark in Spanish history. Cube Partnership and the products they design and license will lead the way delivering an unforgettable experience to everyone involved in this event.”
The 2023 Solheim Cup, an event of Exceptional Public Interest that will be hosted at Finca Cortesín, is sponsored by PING, Costa del Sol and Rolex as Global Partners; by Andalucía, Acosol, the local council of Marbella and the local council of Benahavís as Official Partners; and by Reale Seguros as Official Sponsor.
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Borja M. Labandeira
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